Writing blog posts
A blog is a simple way to show customers (and Google) that your business is active and knows its stuff. Short posts about your work — a job you finished, a seasonal tip, a new service — all count.
Writing a post
Tell the chat in the editor:
- "Write a blog post about how to get your yard ready for spring"
- "Add a blog post announcing our new Saturday hours"
- "Draft a post about the kitchen we just remodeled" (upload photos too!)
The chat drafts it, you read it over, and you tweak anything you like: "Make it shorter," "Add a bit about pricing," "Change the title."
Publishing and unpublishing
Posts work like your site: they're drafts until you say "publish it." You can also unpublish a post later if it goes stale — say "unpublish the spring cleanup post."
Your published posts appear on your site's blog page automatically, newest first, and each one gets its own web address you can share on social media.
Why bother blogging?
- Google likes fresh content. A site that changes now and then tends to show up better in searches than one that never does.
- Posts answer real questions. "How much does a bathroom remodel cost?" written up honestly can bring in exactly the customers who are asking.
- It builds trust. Photos of real jobs with a few sentences beat any sales pitch.
Keep it easy
One short post a month is plenty. Don't aim for essays — 200 friendly words with a photo is a great post. If writing isn't your thing, that's exactly what the chat is for: give it the facts, let it do the wording.